![]() ![]() He turned up in a disheveled tuxedo shirt, minus the tuxedo. Not only have tech firms shown what they really think of designers by firing them (the link is to a post by Marc Shillum, who is worth following on LinkedIn. We’ve viewed them as the smartest cats on the block, idolized them as innovators, desired them as clients and employers, and been jealous of their stock market performance. Over the past 14 or so years, we’ve lauded tech firms every which way from Sunday. It’s hard to say why all these brands fell down the exact same rabbit hole at the exact same time, but aside from FOMO, I suspect tech firm aspirations had a lot to do with it. I’ve talked so often about the commoditizing effect of monotonous minimalist branding that I was boring even myself, so it’s nice to see a major global brand finally doing something different. Well, as close to happy as a Scotsman can get, anyway. I’m doing a little happy dance over here. I’m not quite myself.įirst up, it looks like the Helvetica in Pastels movement is finally getting stomped on as Burberry unveils its retro-new logo, which unlike what came before, is loaded with character and personality. Rather than share nothing, I figured I’d give you a quick run-through of things worth discussing-apologies for typos, grammatical quirks, or any loss of personality. Fortunately, I seem to have a fairly mild bout, but it does mean a more stream of consciousness Off Kilter as I battle my way through it. It’s the epitome of sod’s law, after weeks of slim pickings, that when I feel utterly spoiled for choice in terms of things to talk about, I should fall foul of Covid for the first time. Tl dr: Loads to talk about, but I have Covid. ![]() February 9th, 2023 A Little Different This Week. ![]()
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